Sofi Tucker started selling Shea Nuts at the village market in Bonthe, Sierra Leone in 1912. By age 19, the widowed mother of four was selling Shea Butter, African Black Soap and her homemade hair and skin preparations all over the countryside. Sofi Tucker was our Grandmother and SheaMoisture is her legacy. Our mission is multi-cultivated: To make better-for-you beauty, hair and skin care products with certified organic and natural ingredients, to always be eco-friendly, cruelty-free and fair trade and to give back the goodness by supporting charitable organizations and women in underserved communities, both globally and in our community. We leave out these harmful ingredients: NO Parabens, NO Phthalates, NO Paraffin, NO Formaldehyde, NO Propylene Glycol, NO Mineral Oil, NO Synthetic Fragrance, NO Synthetic Color, NO DEA, NO Petroleum, NO Animal Testing
The Shea Moisture Superfruit Complex Hair Masque is an intensive antioxidant-rich treatment that helps to perfect and renew vibrancy to brittle, lackluster hair. When used weekly in our 10-IN-1 Renewal System, it treats damaged hair while providing anti-aging benefits, color protection, hydration, nourishment, rejuvenation, strength, anti-stress, deep conditioning, softness and shine. Counteract signs of aging by nourishing the scalp with our SuperFruit Complex and infusing hair with ultra-moisturizing Marula Oil and Biotin.