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About Us

Melariche (pronounced 'mel - uh - reesh', a combination of the phrase ‘melanin-rich’) is an online beauty retailer for women of colour. We curate the best makeup , haircare and skincare brands that embrace diversity. For us, that means offering foundations and cosmetics in shades suitable for women with darker skin tones and haircare and skincare products that address concerns common amongst women with melanin-rich skin. On our blog, you can find expert tips and advice and inspirational stories of women making waves in the beauty industry.

Melariche was founded by lawyer turned beauty entrepreneur, Jacqueline Taiwo, who, as a dark skinned black woman, knows first-hand the difficulties women of colour face when searching for beauty products. Our vision is to become a beauty retailer that represents and celebrates the beauty of women of colour. We hope to bring an actual Melariche store to the high street soon, but until then we hope you enjoy shopping our online shelves.